Our Team

Bob Binn, President

Bob Binn

As Founder and President of Private Portfolios, Inc., Bob brings more than 50 years of financial services experience to the firm. A graduate of the University of California, Berkeley (Class of 66), Bob is a Registered Principal with the Financial Industry Regulatory Authority (FINRA). He is an Executive Member of the Peninsula Estate Planning Council, as well as a Member of the Financial Services Institute and the Financial Planning Association.

Bob serves in the Community as a Member of the San Mateo Police Activities League (PAL) Fund Development Committee. He is also on the Advisory Board of Peninsula Family Service and is the Chair of the Legacy Donor Program of the San Mateo Rotary Club. In addition, Bob is Co-Chair of the Investment Committee of the San Mateo Rotary Foundation and has been a Rotarian since 1978.

Bob and his wife Linnell are 46 year residents of Foster City. As proud parents of 3 sons, they enjoy family gatherings at home and at Lake Tahoe. Their 8 grandchildren add great joy to their family time. They enjoy world travel, boating, and jaunts to Carmel and the Napa/Sonoma wine country.

Dan Binn, Vice President

Dan Binn

Dan has spent his entire career as a Financial Advisor. After graduating from UCLA in 1996, Dan started his career with Wells Fargo Securities in Beverly Hills and later Sanwa Bank in Beverly Hills. Dan joined his father at Private Portfolios Inc. in 2000 and they have been in partnership ever since.

Dan has served on the Securities America National Advisory Council and is a member of the Financial Services Institute. Dan believes in a “work hard, play hard” philosophy. He enjoys working out, skiing, hiking, and playing just about every other sport with his two boys. Dan lives in Los Altos with his wife Megan and his sons, Tyler and Brandon.

Mark Flowers, CFP®, Associate Advisor


Mark joined Private Portfolios in 2012 and has been in financial services in various roles including real estate finance, insurance planning, and wealth management for the past 15 years. Born and raised on the Peninsula, Mark is a proud graduate of Serra High school and is active with their alumni association. He graduated from Vanguard University with a BA in Business Administration, and is a Certified Financial Planner™.

Mark lives in San Mateo with his wife, Susie, and two daughters, Zoe and Sloane. When he's not working, you'll find him studying financial planning topics (taxation in particular!), playing soccer or ukulele with his girls, making craft beer or surfing.

Gwen Easley, Office Manager

Gwen Easley

Gwen joined Private Portfolios Inc. in 1995. As the firm’s Office Manager, she has been defining the term “reliable” ever since. Gwen performs a variety of administrative and operational duties for the firm and always does so with a friendly smile.

Gwen has lived in the Bay Area all of her life, and has lived in Burlingame for 21 years. She enjoys trips to Tahoe, and family gatherings. Her typical Thanksgiving and Christmas is spent with 30 or more family members. She is also a huge San Francisco sports fan and never misses a Niners or Giants game.

Elana Aronson, Client Services Specialist

Gwen Easley

Elana joined Private Portfolios, Inc. as the Client Services Specialist in 2017. After graduating San Francisco State, she has spent several years in client services with multiple financial institutions. Like everyone in our firm, Elana is a local. She was born and raised in Foster City and now lives in San Mateo with her husband, Chad, and their two boys.

Elana loves shopping, home and office organizing, planning parties with close family and friends, and trips to Tahoe with her family. Although she is usually on the go, she also loves staying at home and enjoying a home cooked meal prepared by her husband.